E-Marketing

E-marketing is directly sending a commercial message, typically to a group of people, using emails, SMS, etc. It usually involves using email and SMS to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. E-marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages, SMS, or social media with the purpose of enhancing the relationship of a merchant with its current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers, or convincing current customers to purchase something immediately, and adding advertisements to messages sent by other companies to their customers.